Designing Your label
We are passionate about making your vision a success. We know that you aren't making this decision lightly, and we have graphic designers ready to help your vision become a reality.
We have a library of pre-designed labels that can be modified to suit your needs. Looking for a custom option? Graphic design services are available starting at a $20 flat fee.
Simply submit your logo and we can get proofs ready for you.
label design style guide
The 2.6 second rule
Remember to design your label from your customer’s point of view. Consider the 2.6 second rule. This is the average length of time your package has to persuade your client to ask about it.
Keep it simple
Short, concise points make for the most effective presentation. Rework sentences and points until they flow well with few words. Keep pictures and graphics to a minimum. Less is more.
Take your time
Resist the temptation to design your label “on the fly” – this usually results in a look that you won’t be happy with.
Get feedback
Spend time up front designing the look of your label on paper. Get feedback from others, it will pay dividends down the road.
Balance
Balance your design, mix of colors, text and pictures. Refine and refine until you get the right mix. The product must be irresistible to your clients.
Symmetry
Maintain symmetry in your label. Symmetry registers in the mind subconsciously and help the design appear in balance. This allows the user to focus on the final product.