Aside from being one of the first things your potential customers will see, your brand name and logo can allude to a lot about your brand’s mission and values. Creating a high-quality logo and prestigious brand name can take some time and experimentation, but it’s actually fairly easy to do if you have the right tools.
But how can you get started?
Get a mood board/brainstorm going!
A mood board might sound fancy, but it’s really just a collection of brands, designs, and logos you like the style of.
Play around with different combinations, colors, and fonts to find one that works for your brand.
You’ll want to select colors that resonate with your audience. For example, if you’re targeting women you might want to choose a shade of pink if you’re going the “traditional” route. The color black could be used to signify exclusivity or simplicity. Blue could be used for a tranquil/trustworthy feeling.
Free resources
Creating an amazing logo doesn’t have to be expensive. There are some amazing free tools available to create a logo right from your phone. They don’t need to be super complex. It could be as straight-forward as a royalty-free icon and a font you enjoy.
Use resources like Canva.com (they have a phone app, too), FreeLogoDesign, and Hatchful to create logos and experiment with variations.
Since these resources are free, there may be some limitations with regards to their functionality/which icons and features you can use… but if you don’t mind using a paid app, there are options for that, too.
Paid resources for a unique and custom logo.
So, here’s where the prices can start to hurt. If you’re creating your own logo, great! But if you’re looking for a designer to create a custom logo for you, then can range anywhere from $5-10 on sites like Fiverr to thousands of dollars from a professional designer or agency. However, on average, the price of a logo is usually a few hundred dollars because this usually includes brand and color theory research and a completely custom design using your mood board.
You can also check Etsy for some cute and moderately-priced designers and Upwork to commission your own project and work directly with a freelancer.
Getting feedback.
It’s also important for you to receive feedback from friends and family you trust. Maybe you know a graphic designer or someone in the arts whose opinion you can ask, too. If you’re comfortable paying them, definitely give them the business, but if not, they might be willing to give you some feedback free of charge 😉
If you want some industry-specific feedback on your logo from our team, feel free to send us pictures, screenshots, and all file types. We can let you know whether your logo is printable, and how the logo will look on our products.
Creating a logo is definitely a challenging task but there are many tools available at your fingertips. Just do a quick Google search for free logo design tools or use some of the ones we have recommended above.
Always feel free to send us your logo or ask us for feedback. We want to see you succeed!